Frequently Asked Questions

Personal color analysis identifies which colors suit you best based on your natural characteristics — skin tone, eyes and hair. The result is usually organized into four seasons (Spring, Autumn, Summer and Winter), and each one gathers the color palette that best harmonizes with your look when dressing, applying makeup and choosing accessories.

The undertone is the base of your skin (warmer, with gold, or cooler, with pink). Temperature defines whether you look better in warm or cool colors — a tip is to notice which metal flatters you most: gold means warm temperature, silver means cool. Contrast is the difference between skin, eyes and hair: the higher the contrast, the more you tend to suit intense colors; soft contrasts call for more delicate tones.

Your season itself doesn't change, because it's mainly determined by your skin undertone and eye color, which are fixed. Tanning, age or dye can alter your momentary appearance — and, in the case of a photo-based analysis, artificial hair color can interfere with the reading. That's why we recommend using your natural hair color (or showing the roots) and a recent photo for a more faithful result.

Not exactly, but it's common to have characteristics that move between two neighboring seasons — for example, between Autumn and Spring (both warm) or between Summer and Winter (both cool). In these cases, your sub-season usually sits at the intersection of the two, and the result includes temperature, depth and contrast indications to guide you.

Lighting is the factor that most influences the result. Prefer soft, natural light, such as near a window during the day, avoiding yellowish lamp light or strong shadows on the face. A well-lit photo, with a sharp face and no filters, helps the AI read your colors much more accurately.

Yes. The TikTests personal color analysis is free: you take a photo, choose your characteristics and get your color palette with suggestions right away. Premium is optional and unlocks the complete dossier and additional tools.

Signing up isn't required to take the test and see your result. Creating an account is useful for saving your results, accessing them later on your dashboard and using features like the Virtual Wardrobe.

Use a recent, front-facing selfie, with your face well lit by natural light and without heavy makeup, glasses or filters. Show your hair in its natural color (or the roots) and avoid very colorful backgrounds. The more faithful the photo is to your real colors, the more accurate the result will be.

The AI analysis evaluates undertone, temperature, depth and contrast from your photo and delivers a consistent result in seconds. Accuracy depends heavily on photo quality and lighting — following the capture guidelines, the result is quite reliable. Even so, it's a style reference, not a definitive diagnosis.

Most of the time, within a few seconds to a few minutes after sending the photo. The analysis is processed automatically and your palette appears as soon as it's ready — the whole test usually takes less than two minutes.

Premium delivers a complete style dossier: an in-depth analysis of temperature, intensity and contrast, an extended palette with a guide to metals, hair and makeup, outfit suggestions by occasion (work, events and everyday life), access to the Tik stylist to answer questions and priority on new tools. It's ideal for those who want to shop with more confidence or serve clients.

You can subscribe directly through the test flow or through our plans page. To see the available options and prices, go to /planos. If you have any questions about the subscription, reach out at contato@tiktests.com.

Yes. You can cancel at any time and keep access until the end of the period already paid for. To cancel or ask questions about billing, just get in touch at contato@tiktests.com or check the details at /planos.

It's the tool where you add the pieces in your closet and discover what matches your color palette. You photograph your clothes, Tik organizes them by category, color and style, and you see which pieces are inside, on the edge of or outside your palette — plus you can build complete looks.

Tik is our AI-powered style assistant. She helps organize your wardrobe, suggests ready-made outfit combinations for different occasions and answers questions about clothes, combinations and makeup based on your personal color analysis. The AI-generated outfit suggestions are part of Premium.

The Virtual Wardrobe works best when integrated with your personal color analysis, because that's what defines which pieces match your palette. If you haven't done the analysis yet, start with it — it's free and takes just a few minutes.